Kickbox
21 Case Studies
A Kickbox Case Study
MuleSoft, a provider of the Anypoint Platform for connecting applications and data, faced rising bounce rates and poor email quality from product download leads that threatened the success of a new dedicated IP and their overall email deliverability. After testing multiple providers, MuleSoft selected Kickbox for real‑time and batch email verification—leveraging Kickbox’s API, Marketo webhooks and its Sendex™ score—to identify invalid, disposable and risky addresses before they entered campaigns.
Kickbox was integrated into MuleSoft’s Marketo workflows and used to verify the existing database and validate form submissions in real time; undeliverable and risky addresses are automatically suspended and fed into MuleSoft’s predictive scoring. As a result, MuleSoft raised deliverability from about 90% to 98%, verified their entire database without losing form volume, and reduced bounces and list hygiene work through automated Kickbox checks.
Aubrey Morgan
Digital & Lifecycle Marketing