Case Study: The Zebra boosts email deliverability and open rates with Kickbox Email Verification

How The Zebra achieved 98.6% deliverability using the Kickbox real-time verification API

The Zebra, an insurance comparison platform, relied heavily on email to deliver personalized insurance quotes and needed those messages to reach the inbox. However, it was facing a high bounce rate caused by typos and risky email addresses collected during the signup and quote process, which hurt deliverability and engagement.

To solve this, The Zebra used Kickbox’s Real-Time Email Verification API to validate email addresses at capture. With Kickbox, the company reduced its bounce rate from 13% to 0.7% and increased open rates from 7% to 28%—a 2.7x improvement—helping improve inbox placement and customer reach.

The Zebra

Cynthia Caridad

Director of Lifecycle