Case Study: Service Management Group improves email deliverability and engagement with Kickbox Email Verification

How SMG, a global leader in customer experience management, leveraged Kickbox to enhance their email marketing strategies amidst stringent sender restrictions and multiple database transitions

Service Management Group (SMG), a global customer experience management company, was dealing with high bounce rates, low engagement, and poor database health while also navigating multiple platform transitions and tighter bulk sender restrictions from Google. To improve email performance, SMG turned to Kickbox and its email verification capabilities, integrating the service into HubSpot.

With Kickbox, SMG validated emails automatically on form submissions and through regular manual database cleanups, plus re-verified marketable contacts every six months. This helped reduce outdated marketing contacts by 30%, lower bounce rates, improve open rates, and save on HubSpot database costs, giving SMG greater confidence in its email list quality and deliverability.

Service Management Group

Daniel Johansen

Marketing Operations Manager