Case Study: Reddit boosts email deliverability and engagement with Kickbox

How Reddit Boosted Marketing Precision with Kickbox’s Real-Time Email Verification

Reddit, the community-driven platform connecting millions of users worldwide, needed a better way to handle email communication as it faced false positive bounce issues that were hurting deliverability and engagement. To address this challenge, Reddit turned to Kickbox and its email verification API to improve the accuracy of its email sending process.

Kickbox implemented real-time email validation for key moments like email opt-ins, event participation, and parts of onboarding, with results recorded for future reference. The impact was significant: Reddit helped identify and prevent more than 12 million undeliverable emails in three months after launching a new peer-to-peer chat feature, reduced bounce rates, improved sender reputation, and boosted user engagement.

Reddit

Rose Liu

Group Product Manager