Case Study: MUBI reduces fraud and bounce rates with Kickbox

How MUBI, an acclaimed global film streaming service, leveraged Kickbox to combat high bounce rates and fraudulent sign-ups, leading to improved data accuracy and user experience

MUBI, the global film streaming service, was facing high email bounce rates and fraudulent sign-ups that hurt deliverability, user experience, and account security. To address these issues, MUBI turned to Kickbox and its email verification tools, including the Real-Time Email Verification API.

Kickbox integrated into MUBI’s registration process to validate email addresses at sign-up, with a focus on users from the Americas and Spain. The results were strong: email bounce rates dropped by 57% to just 2%, credit card testing fraud fell by 70%, and customer support issues related to account access were reduced by 80%.

MUBI

Andy Dust

CTO