Case Study: IGN boosts email deliverability and engagement with Kickbox

How IGN, a premier entertainment and gaming platform, elevated their email marketing game with Kickbox, leading to significant improvements in deliverability, engagement, and list accuracy

IGN, a leading entertainment and gaming platform, faced significant email marketing challenges, including increasing hard bounce rates and declining user engagement despite a growing subscriber list. To address these deliverability dilemmas, IGN partnered with Kickbox for a comprehensive email deliverability audit and their consulting services.

Kickbox implemented a full revamp of IGN's email practices, which included strengthening technical authentication protocols, cleaning their email lists, and refining their segmentation strategy. As a result of working with Kickbox, IGN achieved a remarkable 56% increase in open rates and a 30% increase in click-through rates, marking a dramatic improvement in engagement and overall email performance.

IGN

Jordan Comstock

CRM Manager