Case Study: Blue Pixel improves email deliverability and reduces bounces with Kickbox

Blue Pixel - Customer Case Study

Blue Pixel, an experiential and event marketing agency focused on immersive live events and digital interactions, needed a reliable way to collect accurate email addresses without hurting the attendee experience. They were facing high bounce rates, deliverability problems, and the risk of bad data from fake or typo-filled addresses, especially in connectivity-limited event settings like concerts, festivals, and the Super Bowl. To address this, Blue Pixel used Kickbox’s Real-Time Email Verification API and email verification tools.

With Kickbox, Blue Pixel validated emails on the fly before they were added to their database, while also cleansing existing records to remove undeliverable addresses. The results were strong: 8.35% of submitted emails were identified as undeliverable and blocked, bounce rates dropped significantly, and overall deliverability improved. According to Blue Pixel, Kickbox has been a trusted partner for more than 10 years, helping them protect sender reputation and keep email programs running smoothly.

Blue Pixel

Ben Johnson

Director of Technology Operations