Case Study: Wolseley achieves 100% lift in revenue per session with Kibo Commerce

Wolseley Sees 100% Rps Lift After Serving Unique Homepage Experiences To B2b Buyers

Wolseley, a leading UK supplier of heating, cooling and plumbing products serving over 100,000 trade professionals, had just consolidated several legacy sites into one branded ecommerce presence with a 400,000‑item catalogue. That unified site simplified operations but left Wolseley with a single, generic homepage that didn’t address the diverse needs and real‑time intent of its B2B buyer personas.

Wolseley implemented Kibo Personalization’s AI‑driven Automated Personalization Experiences to serve real‑time, persona‑driven homepage content (category blocks, ML recommendations and weather‑triggered offers). The tailored approach delivered a 100% lift in revenue per session (RPS £5 → £10), a 163% increase in conversion rate (2.4% → 6.3%), and a 75% lift versus random assignment, enabling more relevant experiences and measurable sales growth.

Wolseley

Mark Parrish

Head Of Ecommerce