Case Study: UncommonGoods achieves improved personalization and measurable ROI with Kibo Commerce

UncommonGoods - Customer Case Study

UncommonGoods is a New York–based online marketplace offering a wide range of creatively designed, unique gifts, home goods and accessories. With thousands of eclectic SKUs and a company focus on great service and making shopping entertaining, the retailer struggled to deliver effective up‑sell and cross‑sell recommendations: traditional purchase‑based algorithms produced odd associations and manual merchandising didn’t scale.

UncommonGoods implemented Kibo Real‑Time Individualization to surface engagement‑driven recommendations on product pages and in email. The solution automated thousands of personalized suggestions, increased product exposure, reduced merchandising effort, improved page performance, and generated enough incremental revenue from email recommendations alone to pay for the system while boosting conversions and customer engagement.

UncommonGoods

Brian Hashemi

Director of Marketing