Case Study: Toolstation achieves 30x ROI and higher conversions with Kibo Commerce Social Proof

Travis Perkins Group-owned hardware brand uses Kibo Personalization to improve customer experiences across channels

Toolstation, a Travis Perkins Group-owned trade and DIY hardware retailer, wanted to boost conversions during a busy January sales period while building on prior personalization and segmentation work. The team aimed to nudge more visitors into a buying mindset by testing social proof messaging as part of a broader effort to connect CRM data, improve search and checkout, and personalize customer journeys.

They deployed Kibo Personalization’s Social Proof on product pages in under five minutes, showing urgency-focused messages like “X purchased today” near reviews and rolling the test across web, mobile and email. The quick experiment delivered a 30x ROI and tangible lifts: +2.2% conversions, +2% revenue per session, and +5% email-driven sales, prompting plans to expand personalization, recommendations and segmented social proof.

Toolstation

Matt Bloska

Conversion Manager