Case Study: Travelodge achieves 15X ROI and 6x faster testing with Kibo Commerce

Travelodge sees 15x ROI after utilizing Server-Side Testing with Kibo

Travelodge, one of the UK’s largest independent hotel brands with about one million website hits a day, relied on web and mobile bookings for most revenue. Despite a data-driven marketing team, their previous personalization platform was slow and expensive to use—after a year they had only run four tests, leaving optimization results flat and the contract unjustifiable.

Switching to Kibo Personalization (Monetate and Certona) and adopting server-side testing let Travelodge run experiments from their own code base, eliminate re-coding costs, and avoid flicker or performance issues. In under a year they launched 30+ tests, enabled more complex multi-page experiences, and saw a huge business impact—about a 15× ROI from their early tests—while keeping platform costs roughly the same.

Travelodge

James Loar

Head of Product, Digital