Case Study: Regatta (UK outdoor apparel retailer) achieves 7.5% increase in revenue per shopper (RPS) and 4% lift in average order value (AOV) with Kibo Commerce

Regatta uses category-driven product recommendations and dynamic testing to boost KPIs & roll out experiences to sister sites

Regatta is a family‑owned UK outdoor apparel retailer (since 1981) that needed to replicate its attentive in‑store service online while operating a small, agile team. The business faced high product‑page bounce rates from paid search, untargeted “random” product recommendations, and pressure to lift average order value — all requiring an easy‑to‑use personalization platform that could be quickly tested and rolled out across sister sites.

Regatta implemented Kibo Personalization — using category‑driven and slotted product recommendations, dynamic testing, behavioral targets, and a free‑delivery progress bar — to run rapid experiments and scale winners to Craghoppers and Dare2b. The changes delivered strong lifts: 7.5% increase in revenue per session (RPS), 4% lift in AOV, 5% lift in add‑to‑cart, plus improvements in conversion, page views and new‑visitor conversion, with successful tests rolled out sitewide.

Regatta

Charlotte Quinn

Conversion Rate Optimization Executive