Case Study: HALL Wines achieves 55% increase in Add-to-Cart rate with Kibo Commerce's Social Proof personalization

Premium Wine Retailer Increases Add-to-Cart Rate by More Than 50% With Scarcity Marketing From Kibo Personalization

HALL Wines, a Napa-based premium winery that runs multiple ecommerce sites, faced the challenge of driving conversions for limited-production vintages without relying on discounts. Because luxury shoppers value scarcity and popularity, the team needed a way to personalize messaging to the right buyers at the right time so products would sell through without disappointing customers.

By deploying Kibo Personalization’s Social Proof together with Dynamic Testing, HALL delivered scarcity-focused messages, iteratively tested copy across brands and devices, and used results to refine the mobile checkout flow. The program drove a 55% lift in add-to-cart on hallwines.com, an average 80% lift on the WALT Wines site, and a 5% increase in mobile conversion after adding a second checkout button, while enabling fast, data-driven expansion.

HALL Wines

Mike Hodgson

Director of eCommerce