Case Study: Musicroom achieves 20% recommendation conversions and higher average order value with Kibo Commerce

Musicroom - Customer Case Study

Musicroom is a U.K.-based retailer of sheet music, books, tuition materials, instruments and accessories selling worldwide through dedicated sites and 18 stores. Faced with a vast catalog and an international customer base whose tastes and skill levels vary widely, Musicroom needed to deliver highly personalized recommendations to increase conversion, average order value and compete more effectively online.

They implemented Kibo’s real-time Dynamic Product Recommendations after in-house attempts fell short for new and long-tail items. Kibo’s personalization quickly turned purchase trends into relevant suggestions, improving the customer experience and driving strong ROI: recommendation-driven clicks convert at 20% (about 10x the industry average) and have helped raise overall conversion rates and average order value.

Musicroom

Alistair McLeish

Chief Technology Officer