Case Study: Laura Canada achieves 25% revenue growth with Kibo Commerce

Kibo’s flexible order Management empowered Laura canada to drive 25% uplift in sales

Laura Canada, a Canadian women’s fashion retailer with 150+ stores and a large ecommerce business, was struggling with rigid order-lifecycle technology, low-depth inventory, and a small ecommerce team. It needed a more flexible omnichannel approach to get the right products to customers quickly across online and in-store channels, so it chose Kibo Commerce and its order management capabilities.

Kibo Commerce implemented a flexible order management system that enabled ship-from-store and allowed Laura Canada to use stores and distribution centers as fulfillment points. The result was a 25% lift in revenue, a 400% increase in online sales over three years, and the ability to adjust fulfillment rules the same day; during COVID-19, Laura Canada also used Kibo Commerce to reassign stores as warehouses and hybrid fulfillment centers to keep orders moving efficiently.

Laura

Marco Nobert

VP of CRM, Digital Marketing