Case Study: Jelly Belly doubles website speed and boosts mobile sales 300% with Kibo Commerce

Jelly Belly graduates to Kibo’s cloud commerce platform and experiences unprecedented growth

Jelly Belly Candy Company, a longstanding maker of popular confections and an early direct-to-consumer retailer, outgrew its expensive, inflexible homegrown eCommerce system. The legacy platform created maintenance burdens for a small team and couldn’t scale to support fast-growing B2C and B2B channels or deliver a smooth mobile experience, so the company needed a responsive, easy-to-use solution implemented quickly.

Kibo delivered a cloud-based, mobile-first commerce platform with built-in publishing, a theming engine, drag-and-drop tools, a master catalog and open API integration with Jelly Belly’s ERP. The shift cut hosting and maintenance overhead, let marketing and merchandising self-serve, and enabled rapid site launches—45+ sites—with less staff; the results included a 2x faster site, 300% increase in mobile sales and a 21% rise in site traffic.

Jelly Belly

Brandon Finch

Director of eBusiness