Case Study: Helly Hansen achieves double Revenue per Session and global 1-to-1 personalization with Kibo Commerce

Helly hansen delivers Personalized experiences to Outdoor enthusiasts across Countries and oceans with kibo

Helly Hansen, the Norwegian outdoor and workwear brand selling across 19 countries and seven languages, needed a way to deliver relevant shopping experiences to a diverse global audience—from sailors to skiers—without overburdening a small ecommerce team. Their legacy platform relied on static, non-data-driven assets and an add-on personalization feature that couldn’t scale to provide segmented, 1-to-1 experiences by region, season, language, and customer intent.

Kibo Personalization (powered by Monetate and Certona) delivered slotting, automated 1-to-1 personalization, and dynamic testing to serve targeted homepages and algorithm-driven recommendation carousels that adapt by country, weather, behavior, and browsing history. The program drove measurable gains: 100% increase in Revenue per Session on product pages with Dynamic Tests, 28% RPS lift in the men’s section with slotting, a 4% drop in returning-customer bounce rates, 50% more recommendation clicks versus the prior provider, and a 100% lift for slotted home content for new visitors.

Helly Hansen

Liz Bondelid

eCommerce Manager