Case Study: Darn Tough achieves 12% AOV lift and 8.4% conversion gains with Kibo Commerce

Ease of use & democratized Reporting make it easy for Darn tough to deliver results

Darn Tough Vermont, a premium American sock maker known for its lifetime guarantee, needed a scalable way to meet modern, customer-first digital expectations and build a culture of experimentation without heavy technical overhead. The team sought an easy-to-use personalization platform that would let marketers run tests, interpret results, and quickly improve customer experiences across the site.

By deploying Kibo Personalization, Darn Tough implemented data-driven tests at key touchpoints—holiday add-to-cart messaging, time-sensitive free-shipping banners, and accelerated payment options—to rapidly learn and optimize. Results included a 12% lift in AOV from the holiday offer, a 3.3% increase in new visitor conversion from time-sensitive shipping messaging, and an 8.4% conversion lift from adding Apple Pay and Google Pay, while democratized reporting and an intuitive UI sped time-to-market and fostered ongoing personalization efforts.

Darn Tough

Ryan Dahlstrom

Global Director Digital