Case Study: Sun & Ski Sports achieves consistent double‑digit online growth with Kibo Commerce eCommerce and Personalization

Dynamic sporting goods retailer sees consistent, double-digit online growth with Kibo eCommerce and Personalization

Sun & Ski Sports is a 30‑year specialty outdoor retailer with 31 stores across 11 states and a national eCommerce presence. The company needed to bring the same focused, expert in‑store experience online—connecting shoppers to the right products by activity and interest, adapting quickly to trends, and differentiating from broad mass merchants.

Using Kibo eCommerce and Kibo Personalization, Sun & Ski added dynamic merchandising (themed collections, a trending wall) and real‑time, one‑to‑one recommendations powered by segmentation, social listening and built‑in testing. The result: consistent double‑digit growth two years running — including 15% annual online revenue growth, 57% higher conversions and a 32% lift in holiday revenue — and plans to further unify online and in‑store customer intelligence for better clienteling.

Sun & Ski Sports

Jennifer Skeen

Vice President of Omnichannel and Marketing