Case Study: Pencil achieves faster AI-powered ad generation with KeyValue Software Systems

Pencil generates 1,000,000+ AI ad creatives with KeyValue Software Systems

KeyValue Software Systems partnered with Pencil, a Singapore-based AI AdTech startup, to help them build an out-of-the-box AI-powered ad generation platform. The client's challenge was to create a powerful Creative AI system that could overcome issues such as an unbalanced dataset, model explainability, multi-language copy generation, and the need for a sophisticated web-based editor for video and image exports.

The solution implemented by KeyValue Software Systems included developing the Pencil App and Pencil Pro, which featured marketing insights, an enterprise editor, and a multi-language copy generation system. The results were highly successful, with the platform becoming trusted by over 3,000 brands to generate more than 1,000,000 AI ad creatives. The AI ads generated by the platform delivered a measurable impact, offering a 48% better cost per acquisition and a 79% better return on ad spend.

Pencil