Case Study: Jaguar Land Rover achieves digitised customer experiences and increased bookings with Keytree

Keytree supports the digitalisation of Jaguar Land Rover Experience

Jaguar Land Rover’s Experience Venues team, which manages bookings, payments and on-site guest operations for its UK and international experiences, faced a largely manual customer journey that relied on phone and paper bookings. Keytree has worked with Jaguar Land Rover to support the digitalisation of these services, delivering an online solution to modernise booking, payment and guest communications.

Keytree implemented a responsive JLR Experience online booking engine with integrated secure payments, voucher redemption, automated pre‑ and post‑visit communications, and data capture for a retention programme, plus real‑time dashboards and scheduled reporting integrated with Jaguar Land Rover’s internal systems. The solution reduced manual administration so staff could be redeployed to on-site service, increased conversion rates and venue revenue, improved operational decision‑making and helped drive greater lifetime customer value — all delivered by Keytree.

Jaguar Land Rover

Zoe Amarillo

Experience Venues Manager