Case Study: Arm improves proposal creation and deal evaluation with Keytree

Keytree provides ARM a new way to evaluate deals

ARM is a multinational semiconductor IP company whose sales teams needed a better way to help customers evaluate products and build the right deals. As its business grew more complex, ARM wanted a structured, consistent process for creating proposals and presenting the best technology options at the right time. ARM worked with Keytree to develop a solution based on historical information and commercial requirements.

Keytree delivered the Deal Evaluator, an enterprise-grade proposal and deal evaluation tool that integrates ARM’s commercial rules and pricing structures to generate more accurate proposals. The solution has improved the speed and quality of proposal creation, given sales teams a more intuitive way to compare options, and earned positive feedback from users. ARM is also extending the platform with further integration into Dynamics CRM and other commercial systems.

Arm

Drew Fellows

Senior Vice President of Commercial Operations