Case Study: Assembly achieves instant mobile ticketing and increased audience engagement with Keytree

Keytree is just the ticket for Assembly

Assembly, the organiser of events at the Edinburgh Festival, needed a clearer, more responsive way to inform the public about shows and drive ticket sales. Keytree was engaged to re-develop Assembly’s website and to build the "Assembly Today" app (available for Apple iOS) alongside online ticketing functionality to support spontaneous, day‑of purchases.

Keytree delivered an adaptive website and the iOS app that give instant access to tickets and exclusive day‑of “daily deals,” improve content discoverability, and target a reduction in bounce rate. Keytree’s solution made special offers easier to find and buy during the Fringe, improving the public’s experience and earning praise from Assembly’s leadership for handling one of the most complex live performance scenarios in the world.

Assembly

William Burdett-Coutts

Artistic Director