Case Study: Jaguar Land Rover achieves customer-centric digital transformation with Keytree

Jaguar Land Rover - Customer Case Study

Jaguar Land Rover, the combined British luxury carmaker, needed to get closer to customers — to understand what they want to buy, how they use their vehicles, and how frequently they change them — as part of a broader move toward a service-led, digitally connected business. To address this challenge they engaged Keytree for digital and IT expertise to rapidly deliver a customer insight solution.

Keytree implemented a fast, collaborative digital solution that captured customer behaviour and supported Jaguar Land Rover’s shift to a service culture. The engagement delivered on project and timetable goals, helped the company meet its underlying business objectives, and improved the firm’s ability to connect with customers in a digital world, earning praise from Jaguar Land Rover’s CTO for the quality and speed of Keytree’s work.

Jaguar Land Rover

Gordon McMullan

CTO