Case Study: University Centre of the Westfjords boosts applications with Keystone Academic Solutions

University Centre of the Westfjords generates 14 applications in 5 months with Keystone Academic Solutions

The University Centre of the Westfjords, a non-profit institution in Iceland offering specialized Master's programs, partnered with Keystone Academic Solutions to boost its international student recruitment. The university's challenge was to effectively promote its programs and generate qualified leads from specific target markets in Europe and North America. To meet this challenge, they utilized Keystone's Program Listings and Geotargeting services.

Keystone Academic Solutions implemented a digital marketing strategy using its Program Listings, Geotargeting, and Keystone Apply products. This solution generated over 230,000 online impressions and 217 qualified leads in a six-month period, which grew to 562 leads for the full academic year. These efforts resulted in 14 student applications within five months, helping the university achieve its international recruitment goals. Keystone has become an integral part of the university's digital recruitment strategy.

University Centre of the Westfjords