Case Study: Studio Retail Limited achieves automated testing, 15% faster page loads and quicker releases with Keysight

Studio Retail Limited - Customer Case Study

Studio Retail Limited, one of the UK’s fastest-growing digital retailers with over 1.8 million customers and 6 million orders annually, faced a fragmented IT landscape and needed reliable end-to-end testing to ensure consistent performance and customer experience across web and mobile. To address this, Studio partnered with Keysight, deploying its Eggplant AI-driven, scriptless test automation platform (with delivery support from Qualitest) to harmonize architectures and validate real user journeys.

Keysight’s Eggplant solution — including Digital Automation Intelligence (DAI) and Real Customer Insights (RCI) — automated test generation, optimization and analytics, letting Studio spot third-party performance issues, predict customer impact, and focus testing on high-value journeys. The results included a 15% reduction in page load times, regression test creation cut from four days to four hours, identification that 40% of regression effort targeted rarely used areas, and a forecasted £8M revenue uplift from a 1.5s Android load-time improvement, enabling faster fixes, better resource allocation and a move toward weekly/daily releases.

Studio Retail Limited

Rob Lorton

Front End Web Development Manager