Case Study: Wilson Sporting Goods accelerates product development and cuts costs with KeyShot

Wilson Sporting Goods - Customer Case Study

Wilson Sporting Goods, a nearly century-old maker of equipment for tennis, golf, baseball and football, relies on an in-house Creative Services team to produce global marketing, product and interactive visuals. The Golf Creative group faced tight timelines and high costs from needing physical samples and extensive studio photography to create assets for product launches, retail environments and campaigns.

By integrating KeyShot into their workflow, the team began rendering CAD models to conduct virtual product reviews, cut sample shipments and replace much studio photography. The result: faster design decisions, lower shipping and retouching costs, hundreds of high-quality assets (including 360° VR and commercial visuals) and a more efficient, creative production pipeline.

Wilson Sporting Goods