Case Study: Volvo Trucks boosts product image coverage and eCommerce confidence with KeyShot DAM

Volvo Trucks boosts product image coverage from less than 1% to 45% with KeyShot

Volvo Trucks North America and Mack Trucks faced a critical challenge in their eCommerce transformation: a lack of a robust Digital Asset Management (DAM) solution. Managing product images across fragmented sources led to inconsistent data, duplicated efforts, and underutilized assets, which reduced customer confidence and impacted conversion rates for their complex parts portfolio. They implemented KeyShot DAM to address this gap.

KeyShot provided a centralized, automated solution that ingested assets from multiple sources, standardized metadata, and enabled fast, reliable delivery to their eCommerce platform. This implementation increased product image coverage from less than 1% to 45% of revenue-generating parts, significantly improving product identification and customer confidence. The scalable KeyShot solution also reduced operational complexity and allowed teams to focus on higher-value activities.

Volvo Trucks