Case Study: VAX achieves dramatic productivity gains and photorealistic product renders with KeyShot

Vax Ltd - Customer Case Study

Vax is the UK’s best‑selling floorcare brand, designing vacuum cleaners at its Worcestershire headquarters since the 1970s. The New Product Development team needed fast, photoreal visuals for initial concepts, client presentations and high‑resolution packaging work, plus a way to explore colours and materials without costly physical prototypes.

By adopting KeyShot (working with CAD from Pro/ENGINEER Wildfire 5) Vax achieved photoreal lighting, materials and environments that deliver consistent “wow” results. KeyShot dramatically increased productivity, became integral to the design process, and lets the team iterate colour and material options digitally—saving time and expense while producing high‑quality imagery for clients and packaging.

VAX

Guy Newsom

VAX