Case Study: SmartShape achieves faster time-to-market and hyper-real product visuals with KeyShot

SmartShape - Customer Case Study

SmartShape is a 25-year-old product design firm that works from research and concept through engineering and manufacturing, using SolidWorks and PTC Creo. Their challenge was fast, accurate visual communication—especially early CMF (color, material, finish) decisions—and meeting aggressive timelines while producing marketing assets before physical samples existed.

They integrated KeyShot throughout development to create hyper-real images for concept validation and marketing, leveraging features like real-time rendering, render queues and animation. This sped up decision-making, reduced cost and rework, enabled iterative design evaluations, and allowed SmartShape to meet deadlines and deliver marketing-ready visuals ahead of physical prototypes.

SmartShape

Scott Mizer

Senior Design and Program Manager