Case Study: Ideal Stelrad Group achieves rapid in‑house photorealistic product visuals and faster marketing turnaround with KeyShot

Ideal Stelrad Group Ltd - Customer Case Study

Ideal Stelrad Group Ltd., a division of Stelrad that designs and manufactures traditional and designer radiators, faced a visualization bottleneck: their R&D team used SolidWorks for detailed modelling and testing, but had no integrated 3D rendering tool. That meant development and marketing relied on external agencies for photorealistic images and technical illustrations, creating long lead times and limiting the team’s ability to quickly communicate designs or iterate visuals alongside physical testing.

Adopting KeyShot to work directly with SolidWorks models gave ISG an in-house solution for high-quality renders and technical views. The team can now produce marketing-ready images in as little as an hour and create detailed sectional illustrations in a single session, improving turnaround, cross-team communication, and presentation of innovations like the ECO radiator’s serial flow design — while enabling faster, more flexible support for both development and sales.

Ideal Stelrad Group

Dries Vervoort

Ideal Stelrad Group Ltd