Case Study: Griffin Technology achieves faster product design and CMF exploration with KeyShot

Griffin Technology - Customer Case Study

Griffin Technology, a leading maker of computing and digital media accessories, faced fast-paced product development demands as it prepared to show the new Survivor Summit and Survivor Journey at IFA. With tight schedules and a “build the plane while we fly it” approach, the design team needed a way to quickly validate form, movement, shadows and CMF (colors, materials, finishes) without relying solely on time‑consuming physical models.

Using KeyShot alongside SolidWorks, Griffin rapidly explored CMF options and produced high‑quality renderings for sales and marketing, engineering tech packs, colormaps and packaging mockups. This workflow reduced model‑making, sped decision cycles, improved design refinement under deadline pressure, and delivered cost and time savings while maintaining higher visual and functional quality.

Griffin Technology

Brain Joseph

Head of Consumer Electronics Design