Case Study: GE Healthcare achieves faster design validation and reduced prototyping costs with KeyShot

GE Healthcare - Customer Case Study

GE Healthcare, a global leader in medical imaging and patient-monitoring technologies, faces the ongoing challenge of designing patient-centered devices that balance advanced scientific capability with empathetic, usable form. The team must rapidly explore concepts, communicate designs to patients, clinicians and suppliers, and validate direction without costly physical prototypes.

By integrating KeyShot into every phase of design—alongside Rhino, Alias and PTC Creo—GE’s studio produces photo‑real renderings and virtual prototypes that drive richer stakeholder feedback and faster decisions. The approach reduced time and prototyping cost, improved supplier and user communication, supported award‑winning concepts like Treo, and strengthened GE’s ability to iterate confidently on materials, color and form.

GE Healthcare

Philip Stankard

Industrial Designer