Case Study: Eastman Chemical Company achieves accurate material visualization and cost-saving, faster marketing collateral with KeyShot

Eastman - Customer Case Study

Eastman Chemical Company is a global leader in advanced materials, specialty chemicals and fibers whose products are core ingredients for many everyday items. Because most materials are sold B2B rather than to end users, Eastman’s design process centers on rigorous material education and highly accurate material representation to support market analysis, color matching and technical marketing across industries like automotive, aviation and electronics.

To meet that need Eastman integrates KeyShot into its SolidWorks/ProE/Maya workflows near the end of the design cycle to produce fast, photoreal material visuals and CIE L*a*b* surface and lighting simulations, even pairing renders with spectrophotometer data for color matching. The result is higher-quality media, faster iterations, lower collateral costs and a versatile tool that supports marketing, sales, investor presentations and recruiting.

Eastman

Bill Jones

Digital Designer