Case Study: Crayola achieves lifelike, sellable toy renderings with KeyShot

Crayola - Customer Case Study

Crayola’s Product Design team, led by industrial designer Anthony Monzo, needed a fast, easy way to turn daily toy concepts into convincing visuals months or years before retail release. The challenge was to produce high-quality, fashionable renderings that sell ideas internally and to stakeholders, even when designers are novice 3D users and timelines are long.

KeyShot, paired with Anthony’s Rhino workflows, delivered an immediate, user-friendly solution—producing photoreal images with minimal training and responsive vendor support (including an extended trial). As a result, the team now generates increasingly polished renderings that speed buy-in, communicate design intent more effectively, and help move projects forward with greater confidence.

Crayola

Anthony Monzo

Industrial Designer and the Product Design Manager