Case Study: Starwood Hotels achieves mobile compliance efficiency with Keynote Systems

With Starwood’s mobile presence expanding, the global online compliance team needed to ensure that the content and functionality of its mobile apps and websites met corporate brand standards

Starwood Hotels & Resorts needed to ensure that its expanding mobile presence met corporate brand standards across dozens of apps and websites for brands like Westin, Le Méridien, and Sheraton. To do this efficiently, the global online compliance team turned to Keynote Systems and its DeviceAnywhere real device platform to test device-specific mobile experiences without having to buy or rent phones.

Using Keynote Systems’ DeviceAnywhere, Starwood’s team could instantly access a wide range of real smartphones and operating systems over the Internet to review content and functionality. This streamlined compliance testing saved time and cost, eliminated lengthy device approval and procurement processes, and helped Starwood maintain quality across its mobile apps and websites.

Starwood Hotels

Janay McWhorter

Senior Manager Global Online Compliance