Case Study: a national mortgage lender lowers mortgage CPA to $14 with KeyMedia Solutions

National Mortgage Lender lowers CPA to $14 with KeyMedia Solutions

The customer, a national mortgage lender, was challenged by high ad spend on Google platforms with poor visibility into performance. Their Performance Max campaigns were over-indexed on display ads, tracking was incomplete, and their cost-per-acquisition was untrackable. KeyMedia Solutions was engaged to address these issues.

KeyMedia Solutions implemented an intent-based paid media strategy that aligned media with borrower intent. This solution provided full-funnel visibility and made campaign performance measurable. The results were exceptional, with the cost-per-acquisition dropping to $14, which was $86 below the industry benchmark. The lender also saw a significant rise in click-through rates and received 250 to 400 qualified loan applications per month.

National Mortgage Lender