Case Study: a regional financial services firm boosts online applications with KeyMedia Solutions

a regional financial services firm boosts applications 76% with KeyMedia Solutions

KeyMedia Solutions partnered with a regional financial services firm that was struggling to recruit qualified applicants, particularly from small and rural communities, through its existing digital promotion efforts. The customer's primary challenge was to increase the number of online applications via their website and optimize their marketing return on investment.

The solution involved a precision targeting strategy where KeyMedia Solutions analyzed applicant demographics to optimize the digital recruitment campaign. The results were substantial, including a 76% increase in applications and 94 more hires from small towns. Applications from communities with under 20,000 people nearly doubled, and the campaign demonstrated strong ROI, with key ad components performing efficiently across different community types. KeyMedia Solutions successfully broadened the pool of qualified candidates and significantly improved hiring outcomes.