Keyloop
21 Case Studies
Case Study: Retail Renault Group reaches younger audiences with TikTok Automotive Ads by Keyloop
A Keyloop Case Study
Retail Renault Group drives 39% of engagements from ages 25–34 with Keyloop TikTok Automotive Ads
Keyloop partnered with Retail Renault Group, a UK dealership network, to pilot a new paid social advertising service. The challenge was to test and validate the effectiveness of TikTok Automotive Ads for reaching new audiences and generating leads within the UK retail automotive sector.
The solution involved launching a three-month TikTok Automotive Ads campaign using static vehicle imagery. Keyloop's approach successfully engaged a younger demographic, with 39% of ad engagements coming from the 25-34 age range. The campaign delivered a strong cost per lead of £45, surpassing expectations and proving the channel's value for Retail Renault Group's marketing mix.
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