Case Study: Reuters achieves data-driven, real-time reporting with Keyhole

Why Reuters Reporter Melissa Fares Turns to Keyhole to Craft Data-Driven Stories

Reuters social media reporter Melissa Fares turned to Keyhole analytics to monitor fast-moving online conversations, track hashtags and keywords, and identify influential users. She needed real-time tracking, geographic and demographic insight, and contextual signals to generate story ideas and add depth to articles across local, national and international coverage.

Keyhole provided real-time and historical Twitter data, audience demographics and location, related keywords/hashtags, and influence metrics, enabling Fares to rapidly collect social data in breaking-news situations and develop new story angles. Using Keyhole, she identified the five states most engaged in discussion of Donald Trump’s proposed Muslim ban (with notably high activity in California), produced pieces from health stories to election coverage, and credited Keyhole with speeding reporting and uncovering side conversations that enriched her articles.

Reuters

Melissa Fares

Social Media Reporter