Case Study: University of Idaho achieves huge-scale, real-time social media research insights with Keyhole

University of Idaho Professor Uses Keyhole to Gather Live Info on a “Huge Scale”

Dr. Kathryn Blevins, Assistant Professor of Journalism & Mass Media at the University of Idaho, needed to understand how the decentralized Women’s March movement mobilized and scaled to the Women’s Convention by analyzing massive volumes of social media activity. Traditional manual research methods couldn’t manage live and historical data at that scale, so she turned to Keyhole’s social-media tracking tools.

Keyhole provided real-time trackers (including a Facebook tracker and hashtag/event monitoring) plus an affordable historical data offering to capture posts from the Women’s March Facebook page and #WomensConvention across Twitter and Instagram. Using Keyhole, Dr. Blevins identified 85,867 #WomensConvention posts with a reach of 142 million unique users and over 456 million impressions, enabling exponential data collection, sentiment and discourse analysis, and enough publishable research to support academic advancement.

University of Idaho

Kathryn Blevins

Assistant Professor of Journalism and Mass Media