Case Study: SportQuake achieves data-driven sports marketing success with Keyhole

SportQuake’s Data-Driven Recipe for Sports Marketing Success

SportQuake is an international sports marketing agency that needed a reliable, data-driven way to plan campaigns and pick athlete influencers. Before using Keyhole, SportQuake faced time-consuming, inconsistent data collection (spreadsheets per account) and difficulty assessing intangible factors like audience sentiment that are critical for influencer partnerships. They turned to Keyhole’s analytics and sentiment-analysis tools as part of their “360° review” process.

Keyhole provided unified campaign analytics and automated sentiment scoring, letting SportQuake overlay client metrics (engagement, share of voice, demographics) with sports-marketing insights to predict campaign success more accurately. Using Keyhole’s sentiment features (example sentiment score cited: 94) streamlined influencer selection, eliminated messy Excel workflows, saved significant time, and helped deliver more targeted partnerships and stronger ROI for SportQuake.

SportQuake

Oliwia Neunert

Research and Insight Executive