Case Study: World Elephant Day finds investors and sponsors with Keyhole

How #WorldElephantDay Uses Keyhole to Help Find Investors

World Elephant Day is an annual awareness campaign and nonprofit initiative that rallies global support for elephant conservation. Despite generating massive attention—about 1.6 billion impressions on #WorldElephantDay—the team needed a way to convert that engagement into funding and sponsorship. To address this, World Elephant Day uses Keyhole year‑round to identify influencers and collect campaign data.

Keyhole enables the team to pinpoint top influencers, directly engage them to amplify the campaign, and organize reach, engagement, and growth metrics into clear reports. Using Keyhole’s data, Executive Director Patricia Sims drafts proposals for sponsors and funders, turning social engagement into measurable partnership opportunities; overall, Keyhole has helped World Elephant Day get more value from its social media presence and build a formal brand strategy to attract supporters.

World Elephant Day

Patricia Sims

Co-Founder and Executive Director