Case Study: United Nations achieves real-time global social media audience insights with Keyhole

How The United Nations Gains Consumer Insights with Keyhole

The United Nations’ Every Woman Every Child initiative needed a clearer picture of who their social media efforts were reaching and how to measure campaign success. To address this, the UN deployed Keyhole’s real‑time social media analytics/tracking platform to capture audience demographics, geographic reach, device usage and engagement metrics.

Keyhole enabled the team to monitor demographics (location, gender, sentiment), assess partnership engagement effectiveness, and track how people accessed content in real time, giving them the data needed to refine advocacy and outreach. The insights from Keyhole became the primary way the United Nations quantified audience reach and campaign performance — in their words, “Keyhole has the best balance of everything we want.”

United Nations

Larm Rmah

United Nations