Case Study: The Infinite Agency achieves real-time marketing agility and predictive campaign success with Keyhole

How The Infinite Agency Uses Keyhole to Run ‘Real-Time Marketing’ & Predict Campaign Success

The Infinite Agency, a data-driven creative agency in Dallas led on social by Social Media Director Freddy Duran, faced the challenge of removing guesswork from social campaigns—needing to predict campaign success early and run “real-time” marketing driven by social listening. To meet this, The Infinite Agency adopted Keyhole’s social media analytics platform, relying on its predictive and real-time tracking capabilities to inform strategy and audience targeting.

Keyhole delivered both predictive analytics (its “Predictions” feature that projects 30‑day performance after just 7 days of tracking) and live social listening/sentiment tracking so the team could pivot campaigns as they ran. As a result, The Infinite Agency saved the manual work of hand-calculating forecasts, responded faster to positive and negative conversations, and optimized campaign performance—illustrated by high sentiment scores (example: 98) and clearer early visibility into whether a campaign would hit its goals. Keyhole’s tools made real-time decision-making and proactive outreach practical and measurable.

The Infinite Agency

Freddy Duran

Social Media Director