Case Study: Sitrick and Company achieves real-time client reputation protection with Keyhole

How Public Relations Firm Sitrick and Company Protects Client Reputation with Keyhole

Sitrick and Company, a leading crisis and strategic communications firm founded in 1989 with over 1,000 clients, needed real-time visibility into how their clients were perceived on social media. Their challenge was to quickly discover where the most influential sentiment about clients was originating and to deliver carefully measured, contextualized social media reporting during high-stakes moments. They trust Keyhole to monitor that social conversation in real time.

Keyhole provides Sitrick and Company with Alerts, the Tracker dashboard, and API-driven custom reports (via the Corporate plan) so the PR team can immediately see positive and negative messages and trace influential sources. Using Keyhole’s reports and dashboards, Sitrick keeps clients informed on critical days, generates accurate reporting, maintains a bird’s-eye view of reputation, and crafts targeted, timely responses — improving accuracy and speed in their crisis communications work.

Sitrick and Company

Brian Gicklich

Chairman of Digital Practice