Case Study: PROJECT 375 achieves deeper insights and amplifies mental health conversations with Keyhole

How PROJECT 375 Uses Keyhole to Track the Conversation Around Mental Health

PROJECT 375 is a nonprofit founded to reduce the stigma around mental health and to “unlock human potential through conversation, education, and inspiration.” Faced with a rapidly evolving social-media landscape where conversations about mental health are growing and changing in tone, PROJECT 375 turned to Keyhole to get visibility into those public conversations and better understand and engage their audience across Facebook, Twitter and Instagram.

Keyhole provides PROJECT 375 with social media analytics—account and hashtag tracking, follower location and bio keywords, and best times to post—so the team can optimize content, target the right people, and amplify messages. Using Keyhole, Erica Jellerson and the team have tracked instrumental growth and a more positive tone in mental-health conversations, made data-driven scheduling and content choices, and improved their ability to drive engagement, fundraising, petition signing, and event attendance.

PROJECT 375

Erica Jellerson

Communications and Event Manager