Case Study: MELT Atlanta achieves measurable influencer success and fast campaign reporting with Keyhole

How MELT Tracks Influencer Success with Keyhole

MELT Atlanta is a premier full-service agency that amplifies major brands through collegiate athletes and athletic events. To plan, optimize and report multiple influencer-driven campaigns—like their work with Olympic athletes in the #CokeFamily—MELT needed a reliable way to drive, track and report results in real time; they turned to Keyhole’s tools including Account Tracking, Hashtag Tracking, QuickTrends and Reports.

Keyhole delivered dashboards and reporting that let MELT monitor impressions and reach instantly, analyze influencer and hashtag performance, run competitive research with QuickTrends, and generate shareable reports in seconds. As a result, MELT achieved consistent follower growth (about 1M follower count/month), sped up weekly client recaps, and improved campaign optimization and decision-making using Keyhole’s insights.

MELT Atlanta

Jenna Cook

Digital & Social Media Manager