Case Study: FITCRUNCH achieves 23K Instagram follower growth by engaging influencers with Keyhole

How Fitcrunch Gained 23K Followers by Engaging Influencers on Keyhole

FITCRUNCH, maker of FITCRUNCH® Baked Bars, needed to move beyond traditional print advertising to grow brand awareness and measure the impact of influencer and social media marketing. To do this they partnered with Keyhole and used features like the influencer tab and dashboard to find and engage influencers and track campaign performance.

Using Keyhole, FITCRUNCH found about 20 new influencers a month, created unique hashtags for partners, and monitored posts, engagement, impressions and sales from a single dashboard; alerts and the word-cloud listening tools let them capitalize on high-value mentions in real time. The result: FITCRUNCH grew its Instagram from roughly 2,000 to 25,000 followers (about a 23K increase), improved influencer-driven reach and engagement, and gained measurable insights to inform partnerships and sales—thanks to Keyhole.

FITCRUNCH

David Plowden

Marketing Director