Case Study: BottleRock achieves amplified influencer engagement and streamlined marketing with Keyhole

How BottleRock Music Festival Amps Up Influencer Engagement with Keyhole

BottleRock is a Napa Valley music festival that celebrates wine, food and music. Facing fragmented social data, the marketing team needed to identify and engage influencers, measure cross‑platform impressions and trends year‑round, and surface/moderate attendee‑generated content during events. They turned to Keyhole, using features such as Influencers, hashtag/keyword tracking, Media Wall and word‑cloud analytics.

Keyhole enabled BottleRock to discover previously unseen high‑value influencers, track hashtags continuously (they’ve tracked hashtags for the last five years) and quantify overall impressions across platforms, giving the team actionable trends to optimize content. The Media Wall let them stream and moderate user‑generated social content live at the festival, saving time, simplifying processes and improving engagement—Keyhole’s analytics helped BottleRock benchmark performance and refine marketing strategy.

BottleRock

Jasa Laliberte

Marketing Manager